The most successful CEOs are reported to read an average of 60 books and attend more than six conferences per year—whereas the average American worker reads an average of less than one book and makes 319 times less income. Although the media often discuss the disparity between the rich and the poor, they frequently fail to cover the amount of time and energy the wealthy have committed to reading, studying, and educating themselves. Successful people make time for conventions, symposiums, and reading. There has never been a book, audio program, download, webinar, or speech from which I have not benefited—even from the ones that sucked.
The most successful people I know read everything they can get their hands on. They approach a $30 book as though it has the potential to make them a million dollars. They see every opportunity to train and educate themselves as the most solid and sure investment they can make. Unsuccessful people, on the other hand, simply worry about the cost of a book or seminar without ever giving consideration to the benefits it will provide. So join the ranks of successful people who know that their income, wealth, health, and future are dependent upon their ability to continue to seek out new information and never stop learning.
Grant Cardone. “The 10X Rule.”