The lizard brain is hungry, scared, angry, and horny.\u00a0 The lizard brain only wants to eat and be safe.\u00a0 The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry.\u00a0 The lizard brain cares what everyone else thinks, because status in the tribe is essential to its survival.
\nA squirrel runs around looking for nuts, hiding from foxes, listening for predators, and watching for other squirrels. The squirrel does this because that\u2019s all it can do. All the squirrel has is a lizard brain.
\nThe only correct answer to \u201cWhy did the chicken cross the road?\u201d is \u201cBecause its lizard brain told it to.\u201d Wild animals are wild because the only brain they possess is a lizard brain.\u00a0 The lizard brain is not merely a concept. It\u2019s real, and it\u2019s living on the top of your spine, fighting for your survival.
\nBut, of course, survival and success are not the same thing\u00a0 The lizard brain is the reason you\u2019re afraid, the reason you don\u2019t do all the art you can, the reason you don\u2019t ship when you can. The lizard brain is the source of the resistance.
\nSeth Godin. \u201cLinchpin.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The lizard brain is hungry, scared, angry, and horny.\u00a0 The lizard brain only wants to eat and be safe.\u00a0 The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry.\u00a0 The lizard brain cares what everyone else thinks, because …<\/p>\n